WPPA & Operating Engineers Join Forces to Launch ‘Safer Communities’ Radio & Billboard Campaign

March 1, 2016

LISTEN TO THE RADIO AD HERE:

      BWT-Safer Communities Radio 60

(Madison, Wis.) – A dramatic majority of Wisconsin residents of all ages, ethnicity and community size say they value safe communities, a recent statewide poll found. In fact, 78 percent made it their top priority over improving education, protecting the environment and improving the local economy. The poll was commissioned by the Wisconsin Professional Police Association and the Operating Engineers of Wisconsin.

The organizations are unveiling today a statewide advertising campaign and public outreach effort to demonstrate their commitment to Wisconsin residents and safe communities.

“We build safer communities,” said Terry McGowan, business manager of the International Union of Operating Engineers Local 139, “and police protect them. We are united in this effort with nearly 20,000 men and women in our organizations who help provide a higher quality of life for residents across Wisconsin.”

“We knew that safe communities were important to Wisconsinites, but we were awestruck to learn the extent to which that’s true,” said Jim Palmer, executive director of WPPA. “Our poll clearly shows how highly the public values the dangerous work that the members of our two organizations do to promote the quality of life in this state.”

The poll was conducted by St. Norbert College between January 27th and February 11th and surveyed 400 Wisconsin residents by random digit dial.

Beginning today and running through May, the “Safer Communities” campaign will feature billboards on highways across the state, as well as a 60-second ad on the more than 80 stations affiliated with the Wisconsin Radio Network.

To learn more, go tobuildingwisconsintogether.com.

WPPA represents nearly 10,000 members from almost 300 local association affiliates, the WPPA is Wisconsin’s largest law enforcement group. Its mission is to protect and promote public safety, as well as the interests of the dedicated men and women who provide it.

Operating Engineers Local 139 is a statewide trade union that primarily represents skilled Operators of heavy construction equipment and mechanics who service the machines. The union has approximately 9,300 active and retired members and is headquartered in Pewaukee. Local 139 also maintains district offices in Madison, Appleton and Altoona, as well as a state-certified training school for Operating Engineers in Coloma.

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